Elemental are now at the forefront of professional studio lighting systems across the globe.
For many years the industry sector was dominated by brands with no
accessible products for enthusiasts, hobbyists and professionals alike.
Our mission is to bridge that gap, and to bring studio lighting to
every level of photographer, with quality products at competitive
prices.
We may be a young company, but we have a fresh approach
to photography retail which is unequalled by our competitors. Our
aftercare service is second to none, and if you phone up for sales
advice you will speak to a photographer, not a sales assistant.
We
employee young, innovative and dynamic photographers from all
backgrounds, who have a passion for studio-based photography, and
strive for excellence. We work tirelessly to achieve our goals and
help our customers achieve theirs.
Your images are our benchmark.
Step into the light…
Daniel Lenihan Managing Director
Meet The Team:
Daniel Lenihan (professionally known as Danny James)
Job Title:Managing
Director
Camera(s): Hasselblad
H2D/Phase One P65 , Nikon
D3X
Danny started his
career in photography as a junior photographer in 1990 at London News Service, a
prestigious press agency based in Bloomsbury, London, before working his way in
to many of the national newspapers.
Danny, processing some images from the previous day's commission
He moved from press
work in 1997 to form his own studio photography firm, eventually beginning to
design and manufacture his own brand of lights. Danny has won several awards to
date, and is currently working on his first book on studio portraiture.
Here's a sneak peak at one of the images in the book - this shot was taken in December 09, using a single Elemental M Series 600w Head with a 120cm Octagonal Softbox.
Danny also owns the Indy record label, Jelly Snakes Records and has a full recording studio and
production suite.
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Mark Turner
Job Title:Executive
Director
Camera(s): Nikon
D3X, Leica
M8
Mark joined Elemental
in 2008, and chose to invest in the company after two years of research.
His passion for
photography began as a young boy, when, at age 11 he was given his first ever
camera. A hobby quickly became obsession, and since joining Elemental Mark has
been heavily involved in product development.
Jess
joined Elemental straight from University, having achieved 1st Class
Honours in Visual Communication and Photography.
Since
joining the company in July 2009 Jess has been awarded twice for images created
in the Elemental Studios.
Jess has
also been published in several leading Photography Magazines since joining the
team.
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Sarah
Brown
Role:Office
Manager
Camera(s):Nikon
D300
Sarah runs
the Elemental Offices and manages the studio workload, bringing in commissions
from some of the top agencies in Europe.
Sarah, sneaking a look at Jess's Nikon D2Xs
A keen
photographer herself, Sarah is currently getting to grips with studio work and
is doing some of the tech work on commissions, in order that she can gain more
experience with studio lighting. As our newest team member, she is already
proving invaluable.
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Lee
Sibthorpe
Job Title: Electronics
Engineer & Designer
Camera(s):Canon
EOS 50D
Lee is our
resident electronics expert, and spends his time servicing our flash heads. He
is also at the forefront of our product development, designing the circuits
that we integrate into products.
Lee also
spends his time as a successful record producer, currently signed to Danny’s
label – Jelly Snakes Records. His debut album,War & Peas is due for release in March 2010.
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Luke
Turner
Job Title:Junior
Electronics Assistant
Camera(s):Nikon
D60
Luke is
currently studying Electronics at Bedford College. As part of his college
course Luke has joined us on an internship.
Aside from
his duties servicing and repairing flash equipment, Luke also gets involved in
tech work in the studio, and helps in the warehouse, packing and dispatching
customer orders.
