About Elemental
Elemental are now at the forefront of professional studio lighting systems.
For many years the industry sector was dominated by brands with no accessible products for enthusiasts, hobbyists and professionals alike. Our mission is to bridge that gap, and to bring studio lighting to every level of photographer, with quality products at competitive prices.
We are a young company and we have a fresh approach to photography retail which is unequalled by our competitors. Our aftercare service is second to none, and if you phone up for sales advice you will speak to a photographer, not just a sales assistant.
We employee young, innovative and dynamic photographers from all backgrounds, who have a passion for studio-based photography, and strive for excellence. We work tirelessly to achieve our goals and help our customers achieve theirs.
Your images are our benchmark.
Step into the light…
Daniel Lenihan
CEO
Meet the Key Players in the Elemental Team...
Name: Daniel Lenihan
Role: CEO
Camera(s): Hasselblad H2, Phase One P25, Nikon D3X
Danny started his career in photography as a junior photographer at London News Service, a spit-and-sawdust press agency based in Bloomsbury, London, before working his way in to many of the national newspapers. He moved from press work in 1997 to form his own studio photography firm, eventually beginning to design and manufacture his own brand of lights.
Danny has won several awards to date, and is currently working on his first book on studio portraiture.
Danny is the founder and CEO of The Elemental Group, which includes Elemental Europe Limited, 3 Legged Thing Limited, Elemental Studios, Elemental Publishing Limited, Studio-Flash.com and Jelly Snakes Records.
Role: Director
Camera(s): Nikon D3X, Leica M8
Mark joined Elemental in 2008, and chose to invest in the company after two years of research. His twenty years of experience as a business development consultant has seen him turn struggling businesses into flourishing enterprises. This is the first time in his career that he has invested in already successful company, in an genre he has a passion for.
His passion for photography began as a young boy, when, at age 11 he was given his first ever camera. A hobby quickly became obsession, and since joining Elemental Mark has been heavily involved in product development.
Role: Photographer
Camera(s): Nikon D2Xs, Box Brownie, Pinhole Camera
Jess joined Elemental straight from University, having achieved 1st Class Honours in Visual Communication and Photography. Since joining the company in July 2009 Jess has been awarded twice for images created in the Elemental Studios. Jess has also been published in several leading Photography Magazines since joining the team.
At the cutting edge of product development, Jess is currently working on designs for a new lighting range, due for release in early 2011. As a respected professional, Jess's ideas are changing the face of studio lighting.
Name: Sarah Brown
Role: Office Manager
Camera(s): Nikon D300
Sarah runs the Elemental Offices and manages the studio workload, bringing in commissions from some of the top agencies in Europe. A keen photographer herself, Sarah is currently getting to grips with studio work and is doing some of the tech work on commissions, in order that she can gain more experience with studio lighting.
Role: Junior Electronics Assistant
Camera(s): Nikon D60
Luke is currently studying Electronics at Bedford College. As part of his college course Luke has joined us on an internship.. Aside from his duties servicing and repairing flash equipment, Luke also gets involved in tech work in the studio, and helps in the warehouse, packing and dispatching customer orders.
At 17 years old, Luke is the youngest member of the Team, but at 6' 5", by far the tallest! His current project involves troubleshooting through the design process of our new lighting range, which is due for release in early 2011.
Name: Sean Perry
Role: Photographer
Camera(s): Nikon D300
Sean is the newest addition to the Elemental Team. He has served as a pro photographer for the last ten years, and we are delighted that he has decided to join us here at Elemental.
Sean has a passion for obscure film processes (ask him how to process film in instant coffee!) and works on both film and digital.